How have I missed this?
I hardly ever watch TV, so I'm not up on the current state of commercials at all. However, Sarah's depiction of birth control ads as sanitized and sexless does not surprise me a bit.
I just wonder (although the answer should be obvious) how many female producers/directors said commercials have. 10-15 percent? Maybe? This should account for a sin of omission so great the viewer's lips shake and shimmy to shout it out.
Why do (most) women use birth control?
Not to control painful periods, but to AVOID PREGNANCY!!!
This is a "duh" moment if I ever heard one. However, any mention of pregnancy would confirm that women are indeed HAVING TEH SEX, and we can't have that. No matter whether women are single or married, the fact of their being sexually active must be swept under the rug...at least in teevee-land.
One wonders how all the children who watch said ads, and who advertisers are mortally afraid of offending (and/or educating) got there in the first place.